Monday, March 26, 2018
cognitive dissonance applied
Just minutes after talking about Ray Bradbury's use of cognitive dissonance in Fahrenheit 451, I opened a tab during the passing period and ran across this article about how McDonald's manipulates customers into choosing menu items that are less healthy and more expensive. And guess what one of the tactics is? Yep: cognitive dissonance. (Thanks, boingboing.net & Cory Doctorow!)
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